TUI Hotels & Resorts Target Expansion Across Sub-Saharan Africa

TUI Hotels & Resorts
April 16, 2024

One of the world’s leading tourism groups which operate worldwide, TUI Group is set to expand its profitable hotel business in Sub-Saharan Africa, according to a new press release. In recent years, TUI Hotels & Resorts has been particularly strong in North Africa with a portfolio of 76 hotels, now the group is set to grow further in the south of the continent.

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The current pipeline includes eight new hotels in Cape Verde, The Gambia, Senegal, Tanzania and Kenya – including the opening of a new brand for the upscale market segment. “The Mora Zanzibar” will officially open this summer and offers laid-back, contemporary luxury with highly tailored and flexible service.

Signing TUI Blue Watamu
The Mora Zanzibar

“With our variety of hotel brands, we will create new hotel experiences in Africa for different target groups – from price-conscious holidays in a TUI Suneo hotel via our global brand TUI Blue to a new luxury experience with The Mora”, says Artur Gerber, Managing Director TUI Blue, ahead of the East Africa Property Investment Forum. “We are looking forward to contributing to the development of the African hospitality industry and working together with local communities.”

In addition to the launch of the new brand The Mora, a further TUI Blue project is also planned in East Africa. In the coming years, a new hotel with 117 rooms located in Kilifi County at the Indian Ocean will be built. The future TUI BLUE Watamu is going to be the first TUI BLUE hotel in Kenya and is being developed by Sands of Darakasi Resorts Limited. “This project is a great example how we share our expertise as a leading leisure hotel brand with partners and jointly developing new hotels on the African continent for our guests,” says Wesam Okasha, Head of Global Development TUI Blue. “In collaboration with Valor Hospitality Partners, we are currently looking for further franchise opportunities who want to become part of our growth strategy.” In East Africa, the focus is particularly on key destinations such as Mauritius, Tanzania and Kenya.  

TUI Hotels & Resorts’ current portfolio in Africa in total comprises more than 90 hotels with over 30,000 rooms across seven countries.

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