Magical Kenya + East Africa Regional Tourism Expo 2023

Magical Kenya Travel Expo (MKTE) is a Pan-African trade fair organized and hosted by Kenya Tourism Board annually. The 13 year old event is highly structured for business, bringing in 160 carefully selected and vetted agents (buyers) from Kenya’s key source markets, taking them on 3-5 day familiarization trips to sample the product before a 3 days B2B forum with over 250 exhibitors (suppliers) and over 700 trade visitors. The 3 day B2B forum is based on prescheduled appointments with a smart matchmaking tool and guaranteed meetings.

The East Africa Regional Tourism Expo (EARTE), is an annual regional travel fair showcasing the region’s diverse tourism offering to consumers, and trade, hosted by the East African Community partner states on a rotational basis. The inaugural Regional Tourism Expo was hosted by the United Republic of Tanzania (URT) in October 2021 in Arusha, while the second edition was hosted by the Republic of Burundi in September 2022 in Bujumbura.

As Kenya hosts the third edition of EARTE, the two events MKTE & EARTE have been combined into one event, creating more value and enhancing the level of engagement at the show for all the participants. This year’s Magical Kenya and East Africa Regional Tourism Expo will be held from 20^th to 22^nd November 2023 at the Kenyatta International Convention Centre (KICC) in Nairobi.