2nd UN Tourism Regional Conference on Brand Africa

The 2^nd UN Tourism Regional Conference on Brand Africa under the theme: “Promoting Africa to unlock tourism investments and the sector’s growth potential” will be held in Livingstone, Zambia from 22 to 24 July 2024. The Conference is open to the participation of UN Tourism Member States, UN Tourism Affiliate Members, and invited delegations, tourism professionals and technical experts, representatives of funding institutions and financial services, stakeholders from public and private sectors who drive the management and the transformation of the tourism sector in Africa with a view to promoting the continent as an attractive and competitive destination worldwide.