Exciting Travel Trends Coming to Africa in 2024

Travel trends for 2024
By Anniey Mwangi

Greetings and a warm welcome to 2024! The upcoming year holds the promise of captivating and explorative reads that we are eager to share with you. Thank you for joining us on this exciting journey, and we anticipate a year filled with intriguing content. Without further ado, let’s delve into our inaugural article focusing on the anticipated travel trends in 2024. Happy reading!

Africa, a continent renowned for its rich tapestry of cultures, awe-inspiring landscapes, and vibrant destinations, invites travelers to embark on an exhilarating journey into 2024. With its diverse offerings ranging from thrilling adventures and sustainable travel initiatives to an expanding hospitality sector and a burgeoning gastronomic scene, Africa promises an immersive experience for those seeking to explore the extraordinary. As we step into the new year, the continent emerges as a multifaceted and dynamic destination, beckoning adventurers, culture enthusiasts, and sustainability advocates to discover the unique treasures it has in store.


Africa, having witnessed tremendous growth in tourism over the past decade, stands as a beacon of enchantment for global travelers. According to the UN Tourism (formerly UNWTO), international tourist arrivals in Africa are projected to double from 67 million in 2019 to a staggering 134 million by 2030. The continent’s incredible natural landscapes, abundant wildlife, rich cultural heritage, and burgeoning infrastructure position it to become one of the most exciting destinations in the coming years.

Surge in Adventure Tourism

Adventure travel has been growing in popularity worldwide, and Africa is perfectly positioned to capitalize on this trend. Expect to see more hiking, safaris, mountain climbing, surfing, and other adventure activities on offer. Countries like South Africa, Kenya, Tanzania, Namibia and Morocco in particular will attract adventure seekers looking for thrills. South Africa’s stunning Drakensberg mountains and coastline are ideal for hikers and surfers. Tanzania’s Serengeti offers incredible wildlife safaris. Morocco draws rock climbers to its Atlas Mountains.

Increase in Solo Female Travelers

Traditionally, Africa hasn’t been a popular solo female travel destination. But this is changing dramatically as infrastructure improves and awareness grows of just how safe most African countries are. Solo female travel in Africa will keep rising, with a spike in women visiting places like Cape Town, Zanzibar and Rwanda. Tour companies like Intrepid Travel are offering more female-only group tours. Places like Rwanda are actively promoting themselves as safe destinations for solo female travelers.

Focus on Sustainable Tourism

There will be greater emphasis on sustainable tourism in 2024. Ecotourism and green travel will be promoted more heavily by African countries. Carbon offsets, volunteer opportunities, and environmentally friendly accommodations will be easier to find for eco-conscious travelers. Countries like Kenya, Madagascar, and Uganda which rely heavily on tourism will invest more in sustainability initiatives. For example, Kenya aims to reach carbon neutral tourism by 2030.

Hotel and Infrastructure Boom

To meet rising visitor demand, accommodation options across Africa will increase in 2024. International hotel chains like Marriott and Hilton will open high-end properties in popular destinations like Johannesburg, Cairo and Marrakech. Transport infrastructure will improve, with upgraded airports and rail lines making travel easier. Countries hoping to expand tourism like Ethiopia will focus on infrastructural improvements. Ethiopia just opened a new $4 billion airport terminal in Addis Ababa.

Travel trends for 2024
Rise of Gastronomy Tourism

Rise of Gastronomy Tourism

Foodies will have lots to explore in Africa as culinary tourism expands. From Cape Malay cuisine in Cape Town to Berber food in Morocco, travelers will engage in more cooking classes, food tours, and fine dining experiences. Less familiar but emerging food scenes in Zimbabwe, Chad, and other countries will attract more food-focused ventures. West Africa in particular will become a hotspot for gastronomy tourists.


Africa’s travel landscape for 2024 promises an exciting and diverse array of experiences. With surges in adventure tourism, increased appeal to solo female travelers, a strong focus on sustainability, a flourishing hospitality sector, and a rising prominence in gastronomy tourism, the continent is set to captivate a wide range of visitors. Africa’s innovative spirit, cultural wealth, and natural beauty position it as a dynamic destination for global travelers. As the continent continues to redefine itself, the coming year holds the promise of unforgettable journeys, immersive adventures, and cultural explorations that go beyond expectations, making Africa a standout destination on the global travel map.

Thank you for joining us on this journey of exploration. We eagerly anticipate your company next week as we delve into another exciting topic. Until then, happy reading and stay tuned for more captivating content!



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