Friday 26th January 2024
Bloomberg Media Group has sought strategic partnership with the government of Zambia to support and promote investment into the country using their targeted audience. The core business of Bloomberg is Bloomberg Terminal, which has 400,000 investor subscribers globally, with an audience reach of 101 million per month.
The pronouncement was made when Bloomberg Global Director of Government Partnerships Nicky Keefe met with Ministry of Tourism Permanent Secretary Mr. Evans Muhanga, Zambia Tourism Agency Chief Executive Officer Mr. Matongo Matamwandi, and Zambia Development Agency Director General, Mr. Albert Halwampa at the International Tourism Trade Fair, better known as FITUR, which is taking place from 24 to 28 January 2024 at IFEMA Madrid, Spain.
Ms. Keefe who praised the efforts being made by His Excellency President Hakainde Hichilema in restoring Zambia’s economy, indicated her organisation’s readiness to assist ZDA to validate and ascertain the credibility of investment information, and improve the Agency’s virtual deal room initiative. Ms. Keefe indicated Bloomberg’s willingness to set up a Bloomberg House for Zambia for the 2025 World Economic Forum due to take place in Davos, Switzerland.
Mr. Halwampa said ZDA was looking forward to working with Bloomberg for innovative solutions to unlocking the country’s economy. The meeting was attended by the Embassy of the Republic of Zambia, Paris Counsellor, Mr. Chrissy Hilweele, and the Ministry of Tourism Director Dr. Andrew Chilufya.
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Zambia Tourism Agency is the tourism marketing organisation for Zambia. The agency is located in Lusaka, Zambia and responsible for marketing Zambia’s tourist sites which comprise diverse wildlife, adventure opportunities, ecotourism, conferences and other events, scenic landscapes, cultural and natural heritage.