Rabat Hosts Inaugural Edition of Morocco Tourism Awards

Morocco Tourism Awards
21 January 2024

The city of Rabat has played host to the first edition of the Morocco Tourism Awards, a brilliant initiative led by Ahlam Jabbar, the visionary founder of Tourisma Post magazine. The event was held at Fairmont-Sale La Marina on Tuesday 16 January 2024. A distinguished panel of journalists undertook the delicate task of honoring notable figures.

The entire tourist community was present, honored by the presence of Mr. Azoulay, advisor to His Majesty King Mohammed VI, Mr. Adel Elfakkir, CEO of ONMT, Mr. Imad Berrakad, Director of SMIT, and the Leader of the Year, Mr. Hamid Bentaher, President of the CNT.

Morocco Tourism Awards recognized key industry players, including hoteliers, tour operators, and restaurateurs. The nominations were mainly decided by journalists and media leaders from national media outlets to ensure neutrality and a critical perspective on the sector.

Hivernage Collection claimed the Hotel Group of the Year, while Noury Saladinn received the Hotelier of the Year award. Adel El Fakir, CEO of the Moroccan National Tourist Office, was elected Personality of the Year, acknowledging his commitment to the sector.

Below is the list of the 14 prizes presented:

Tribute Prize: Omar Kabbaj, President of the Interedec Maroc Group

Hotelier of the Year: Noury ​​Saladin, CEO of Movenpick Marrakech

Hotel Establishment of the Year: Fairmont La Marina Rabat-Salé: Jerome Lobier

Hotel Group of the Year: Winter Collection Group: Ahmed BENNANI

Travel Agency of the Year: Atlas Travel: Othman CHRIIF Alami

DMC Agency of the Year: S’Tours: AZZADINE SKALI

Restaurateur of the Year: Imane Rmili, President of the National Federation of Restaurateurs

Social Commitment for Guides: Hala Benkhaldoun, Intrepid Travel Morocco

Woman of the Year: Rkia Alaoui, President of the CRT Tangier-Tétouan-Al Hoceima

Destination of the Year: Essaouira

Eco-Responsible of the Year: Taghazout Station Development and Promotion Company (SAPST)

The Young Hope 2023: Naït Othman, CEO of Travel Link Morocco

Leader of the Year: Hamid Bentahar, President of the National Tourism Confederation – CNT

Personality of the Year: Adel El Fakir, Director General – ONMT

As Morocco’s tourism industry rebounds, the Morocco Tourism Awards spotlight the collaborative efforts shaping the nation’s status as a premier travel destination. The resilience, sustainability initiatives, and global recognition position Morocco as a leader in the competitive world of travel and tourism.



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