23 January 2024
Kenya is continuing to explore ways to improve its tourism sector by forging ties with the United States of America and India. Recently, Cabinet Secretary (CS) for Tourism and Wildlife of the East African nation, Dr. Alfred Mutua, held talks with the Ambassador of the United States of America to Kenya, H.E Meg Whitman.
The meeting which took place on 23 January 2024, focused on enhancing mutual interests and exploring avenues for American investors to contribute to Kenya’s tourism sector through innovative public-private partnerships.
CS Mutua proposed involving strategies such as exchange programs, and facilitating visits by young American students to Kenya’s captivating attractions. The goal is to harness their experiences and transform them into enthusiastic ambassadors for Kenyan tourism upon their return to the U.S. The Ambassador on her part emphasized her commitment to bolstering Kenya’s image as a premier tourist destination in the U.S., pledging support for the strategic marketing initiatives.
The discussions also delved into various approaches to effectively target and attract more American tourists. Implementing these strategies, including the proposed exchange programs, aims to raise awareness about Kenya’s diverse attractions and create enticing travel experiences tailored to the American market.
During the meeting, CS Mutua also underscored the importance of maintaining high standards in the hospitality and tourism sector. This strategic dialogue signals a promising step forward in fostering international partnerships to elevate Kenya’s standing as a prime tourist destination. Also present during the meeting were Principal Secretaries Silvia Museiya (Wildlife), and John Ololtuaa (Tourism).
Meanwhile, in a related tourism development, the Indian High Commission paid a courtesy call on Principal Secretary Wildlife, Ms. Silvia Museiya on 19 January 2024. They held discussions on issues regarding the Big Cat Alliance initiative where Kenya is a member.
The Big Cat Alliance aims to strengthen global cooperation and efforts for conservation of seven big cat species (tiger, lion, leopard, snow leopard, cheetah, jaguar and puma) and their habitats. Acting Wildlife Secretary, Dr. Shadrack Ngene was nominated to be the focal point to the Big Cat Alliance.