Rotana to Make West African Debut with Property in Senegal

11 September 2023

One of the leading hotel management companies within the Middle East, Africa, Eastern Europe and Türkiye, Rotana announced on 11 September 2023, its entry into Senegal with Les Zeniths Arjaan by Rotana. The 150-key property in Dakar will be launched under the Arjaan Hotel Apartments by Rotana brand and is expected to be completed by 2026.

Commenting on the announcement, Makram El Zyr, Corporate Vice President of Development at Rotana, said: “The launch of our first property in Senegal marks a significant milestone for Rotana, and we are excited to be working with HM Group of developers to mark our expansion into West Africa. Senegal is a rapidly growing market and leading tourism development on the African continent. We look forward to delivering on our brand promise “Treasured Times” by offering guests a hassle-free experience and home comforts as they settle down to city life.”

Representing the height of elegant city living, the property will offer 150 fully furnished spacious studios, one and two-bedroom apartments. To recharge and relax, residents will have access to the Bodylines Fitness & Wellness Club featuring a comprehensive gym, swimming pool, sauna, steam and massage rooms. The property also includes four meeting rooms with flexible seating plans and cutting-edge audio-visual technology to suit all business needs. Dining options include an all-day café and 24-hour room service.

Ali Bilal, Managing Director of HM Development, added: “We are delighted to be working with Rotana to launch Les Zeniths Arjaan by Rotana, as part of our latest venture in Senegal. In addition to the hotel apartments, Les Zeniths is a mixed-use green development comprising of residential, office and commercial spaces. Articulated around a shopping mall, it provides great convenience and caters to the diverse needs of those visiting the city for long- or short-stays.”

A modern, architecturally impressive development, Les Zeniths is a high-end, state-of-the-art, and environmentally friendly project set in the heart of the urban hub of the vibrant Diamniadio. Creating a new destination for both business and leisure, the project will be built with efficiency and sustainability in mind, to meet the challenges posed by the region’s climatic conditions.


It all started with a friendship. In 1978 Nasser Al Nowais met Selim El Zyr and quickly formed a strong bond, realising that they both shared the dream of forming a regional hospitality group capable of developing best-of-breed hotels to international standards.

Operating as Rotana, it opened its first property, the Beach Rotana Abu Dhabi in 1993 and is today one of the leading hotel management companies within the Middle East, Africa, Eastern Europe and Türkiye.

Rotana combines a unique understanding of the culture and communities of the Middle East with the collective expertise of an executive team contributing to years of international experience in the service industry.

HM Group

Founded in 1991 by a family of architects, HM Group is an environmentally friendly real estate company, which has completed several high-end projects: residential, commercial and office in downtown Beirut, Lebanon.

From the beginning of its activities, HM Group has implemented the principles and techniques of eco-construction with the priority of minimizing the nuisances of the building while maximizing the comfort and well-being of the occupants. Its sector of activity subsequently extended to several African countries.

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