Kenya Tourism Board Opens Registration for MKTE-EARTE 2023

Kenya Tourism Board

The Kenya Tourism Board (KTB) is delighted to invite you to Magical Kenya & East Africa Regional Tourism Expo (MK & EARTE) to be held from 20th to 22nd November 2023 at the Kenyatta International Convention Centre (KICC) in Nairobi.

Magical Kenya Travel Expo (MKTE) is a Pan African trade fair organized and hosted by Kenya Tourism Board annually. The 13 year old event is highly structured for business, bringing in 160 carefully selected and vetted agents (buyers) from Kenya’s key source markets, taking them on 3- to 5-day familiarization trips to sample the product before a 3-days B2B forum with over 250 exhibitors (suppliers) and over 700 trade visitors. The 3-day B2B forum is based on prescheduled appointments with a smart matchmaking tool and guaranteed meetings.

The East Africa Regional Tourism Expo (EARTE), is an annual regional travel fair showcasing the region’s diverse tourism offering to consumers, and trade, hosted by the East African Community partner states on a rotational basis. The inaugural Regional Tourism Expo was hosted by the United Republic of Tanzania (URT) in October 2021 in Arusha, while the second edition was hosted by the Republic of Burundi in September 2022 in Bujumbura.

As Kenya hosts the third edition of EARTE, the two events MKTE & EARTE have been combined into one event, creating more value and enhancing the level of engagement at the show for all the participants.

The expo is the ideal way to:

  • Make identify new business partners
  • Experience the destination offering
  • Build your destination knowledge.

The expo will be an exciting line-up of Meetings, Speed Networking, Business networking sessions, Seminar Panels and well-curated buyer familiarization trips.

Please register here to get an opportunity to be considered for the hosted buyer program by 15th September 2023. The familiarization trips will commence from 17th to 19th November 2023 followed by the B2B meetings from 20th to 22nd November 2023.

The Kenya Tourism Board (KTB) is responsible for marketing Kenya as a tourism destination and works to showcase the destination’s endless opportunities for traditional culture, tropical beach escapes, action-packed adventure, wildlife safaris, vibrant city-life and eco- tourism.

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